How Did Samsung Win Over India’s Booming Smartphone Market?

A study revealed in 2019 that Samsung is losing its market share to Xiaomi in India. But Samsung changed the market outlook with the launch of its power-packed smartphone, Samsung A51. The phone came into the Indian market on January 29, 2020, and won over the market with its exceptionally high feature-loaded device available for Rs. 23,999/- only. The device received great admiration for being the best mobile under 30000 in 2022.



Samsung emerged as the leading company in the Indian smartphone market. Even the mobile critics wondered how Samsung managed to tweak the status and win back its position in the Indian Market.

Samsung’s position in the smartphone market

A report published by Counterpoint Research on December 10, 2020, showed that Samsung had the highest market share in the Indian smartphone market in Q3, i.e., from July to September. While the previous winner Xiaomi, accounted for 23.2% of the market share, Samsung held 24.2%. 

Samsung took back its crown as India’s most favorite smartphone brand from Xiaomi in 2020. Though other mobile brands like Realme, Oppo, Vivo are making steady progress in the market, Samsung continues to hold its high position as one of the leading smartphone brands in India. 

Though some believe that Samsung has won its position because of the strong Anti-China sentiment, we observe that the change has been happening since the introduction of its mid range Samsung Mobile Phones. Furthermore, Samsung started introducing flagship mobiles with Galaxy S20 in 2020. 

The demand for Samsung grew further with the launch of the Galaxy S21 series in 2021, promising improved market share. 

Samsung’s victory based on Indian market study

A simple answer to how Samsung achieved the position of the top-most smartphone brand in India will solely depend on the buying nature of Indians. We have observed that the major smartphones sold in India range between Rs. 10,000 to Rs. 25,000. 

Fortunately, Samsung has smartphones to satisfy every need. Even basic smartphones like Samsung Galaxy M21 (4GB RAM + 64GB RAM) with a 48MP primary rear camera are now available for Rs. 13,999/-. 

Samsung’s entry-level to mid-range phones, like the M21, A51, M31, etc., are selling well in the Indian market. Even in the high-range market, Samsung competes extremely well with the Apple iPhone. The S20 and latest S21 series are a perfect competition for 5G mobiles by Apple. 

However, the latest flagship smartphones are expensive compared to the standard Samsung budget. If you want to purchase one of these flagship devices, we recommend looking for attractive EMI offers on the Bajaj Mall. 

If you hold a Bajaj Finserv EMI Network Card, you become eligible for shopping online on easy EMIs and getting your favorite Samsung smartphone delivered to your doorstep. 

The top sellers of Samsung among the high-ranged phones are Galaxy 20, S10, Note 20, and the latest S21 series. Each of them is now available online on easy EMI options.

The premium market share of Samsung in India

Samsung is well-known in the Indian market for selling the highest numbers of entry-level and mid-range mobiles. But did you know that it holds 37% of the Indian market share for premium phones too?

Though Apple occupies 26% of the Indian market for premium phones, Samsung beats the market with the best mobile under 30000. Even the premium phones of this brand are now available for Rs. 69,999/-. It competes with Apple in technology, camera performance, and smart features. 

Historical data study from Smartphone vendors revealed that even in 2014, Samsung alone held 29% of the Indian smartphone market. Though the brand lost its vigor to Xiaomi in 2018, it fought its way up to the top in 2020.

Conclusion

Samsung has been India’s favorite smartphone brand for a long time. Samsung has been innovating and bringing power-packed devices with improved technology across all price segments. With the launch of Samsung A51, it holds the position of the best mobile under 30000 with its 48 MP + 12 MP + 5 MP + 5 MP lens quad rear camera set up. 

Location: Delhi, India

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