What Has Made Mi Smartphones so Popular Among Indian Consumers?
Xiaomi, the popular Chinese smartphone maker, has had a huge influence on the smartphone market in India. For one, it makes most of its phones in India -- except for a few, namely the Mi 10. From the Redmi 8 series to the POCO X, all are made locally. Xiaomi touts that it makes three smartphones per second in India.
This was proudly announced when it opened its seventh factory in 2019. Because of the recent anti-China sentiment that slowly became prevalent, Xiaomi didn’t want to lose out on its greatest smartphone market of all -- India.
The smartphone maker then set up plants throughout India, making way for affordable smartphones, and offering Indians in the thousands employment opportunities. Mi mobiles, one of its handsets fit for the average Indian, has witnessed even more popularity in recent times.
Mi in Demand
If there’s a success story relating to the slogan “Make in India”, it's that of Xiaomi’s. In June 2020, Manu Jain, the head honcho of the company in India, claimed that 99% of Mi phones are made exclusively in Indian plants. Furthermore, many smartphone components are sourced from companies in India, cutting down the costs of phone manufacturing. With prices of making phones kept low, and profit margins minimum, Xiaomi can afford to give Indian price-conscious buyers low-cost phones with great features and good specs.
Enter the well-known Mi mobile, and you have a package deal that excites Indian consumers who are savvy enough to want the best value in a smartphone. Besides this, the “Made in India” tag resonates with the majority of patriotic Indians who are eagerly willing to try new smartphone models. Manu Jain, while launching Xiaomi’s smart laptops in India, stated that most components like circuits, even in smartphones, were made locally.
Mi Commerce
Whatever price range you are seeking, whether it's a Redmi mobile under 15,000 INR or the more expensive Mi 10i, Xiaomi has a phone matching all price segments and requirements. Already out with its Mi 5G handsets, these phones are decently priced in the mid-range segment. Last year, Xiaomi introduced an e-commerce platform, “Mi Commerce” to aid vendors in selling smartphones to consumers. This innovation in sales was largely created to reach consumers during the lockdown period, providing dedicated Mi fans exclusive access to Mi products.
Most sales of Mi smartphones are done online, and consumers are satisfied enough that they get what is shown. Thousands of sole Mi phone sellers have done business since, and this has turned out more lucrative for Xiaomi, with sales of Mi phones higher than those done on other portals like Amazon and Flipkart that sell different brands. Consumers find it convenient to search for and find the best Mi mobile that suits them, without having to sift through other brands.
Future-proofing Phones
If there’s one thing that Xiaomi has learned, it's how to make their phones future-ready. The brand was the first to take the lead in making 5G phones available to Indian consumers and Indians lapped them up, even though 5G networks are yet to be rolled out in India.
Opting for any Redmi mobile under 15000 INR (any model from the Redmi Note 9 series with its array of colors and quad-camera arrays), or the Mi 10 phones which are 5G-enabled at great mid-range prices, will make you all set to have an advanced phone experience in terms of RAM (6GB/8GB) and processors, along with sufficient batteries at 4500mAh plus capacities.
You can now purchase your preferred Mi phone from the variety of options at the Bajaj Mall. You can conveniently pay using your Bajaj Finserv EMI Network Card, and avail exciting deals and the no-cost EMI facility.
This was proudly announced when it opened its seventh factory in 2019. Because of the recent anti-China sentiment that slowly became prevalent, Xiaomi didn’t want to lose out on its greatest smartphone market of all -- India.
The smartphone maker then set up plants throughout India, making way for affordable smartphones, and offering Indians in the thousands employment opportunities. Mi mobiles, one of its handsets fit for the average Indian, has witnessed even more popularity in recent times.
Mi in Demand
If there’s a success story relating to the slogan “Make in India”, it's that of Xiaomi’s. In June 2020, Manu Jain, the head honcho of the company in India, claimed that 99% of Mi phones are made exclusively in Indian plants. Furthermore, many smartphone components are sourced from companies in India, cutting down the costs of phone manufacturing. With prices of making phones kept low, and profit margins minimum, Xiaomi can afford to give Indian price-conscious buyers low-cost phones with great features and good specs.
Enter the well-known Mi mobile, and you have a package deal that excites Indian consumers who are savvy enough to want the best value in a smartphone. Besides this, the “Made in India” tag resonates with the majority of patriotic Indians who are eagerly willing to try new smartphone models. Manu Jain, while launching Xiaomi’s smart laptops in India, stated that most components like circuits, even in smartphones, were made locally.
Mi Commerce
Whatever price range you are seeking, whether it's a Redmi mobile under 15,000 INR or the more expensive Mi 10i, Xiaomi has a phone matching all price segments and requirements. Already out with its Mi 5G handsets, these phones are decently priced in the mid-range segment. Last year, Xiaomi introduced an e-commerce platform, “Mi Commerce” to aid vendors in selling smartphones to consumers. This innovation in sales was largely created to reach consumers during the lockdown period, providing dedicated Mi fans exclusive access to Mi products.
Most sales of Mi smartphones are done online, and consumers are satisfied enough that they get what is shown. Thousands of sole Mi phone sellers have done business since, and this has turned out more lucrative for Xiaomi, with sales of Mi phones higher than those done on other portals like Amazon and Flipkart that sell different brands. Consumers find it convenient to search for and find the best Mi mobile that suits them, without having to sift through other brands.
Future-proofing Phones
If there’s one thing that Xiaomi has learned, it's how to make their phones future-ready. The brand was the first to take the lead in making 5G phones available to Indian consumers and Indians lapped them up, even though 5G networks are yet to be rolled out in India.
Opting for any Redmi mobile under 15000 INR (any model from the Redmi Note 9 series with its array of colors and quad-camera arrays), or the Mi 10 phones which are 5G-enabled at great mid-range prices, will make you all set to have an advanced phone experience in terms of RAM (6GB/8GB) and processors, along with sufficient batteries at 4500mAh plus capacities.
You can now purchase your preferred Mi phone from the variety of options at the Bajaj Mall. You can conveniently pay using your Bajaj Finserv EMI Network Card, and avail exciting deals and the no-cost EMI facility.
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